marketing.
A creative’s gotta eat. So i decided to get on the payroll.
After starting out as a creatively inclined "arty-farty" type, I decided to channel my skills into a marketing career—bringing storytelling and a unique creative perspective to the table.
Over the past five years, I’ve grown from a complete newbie to a full-fledged “marketing weapon”.
Working in small teams has taught me the discipline to handle a business’s core marketing needs from a single station.
More than that, my natural passion for storytelling, human experience, and psychology has given me an edge—allowing me to understand a business’s goals and craft narratives that truly resonate with people.
The Game Has Changed.
One big reason I was able to jump into the marketing pool and make a decent splash from the get-go is because the game isn’t what it used to be.
Consumers are smarter and more aware, platforms are more nuanced, culture is evolving, and the internet is entering a new phase—yet most businesses aren’t ready.
In today’s world, a smarter approach is essential. Businesses need stronger differentiators and, more than ever, need to lean into their authenticity.
The days of getting away with "WORLD’S BEST COFFEE" are over. Now, small brands are outmaneuvering industry giants simply because they understand the rules of the new game.
That’s where I come in…
My Approach
It’s simple: build an amazing business with strong ethics and great offerings—then document it authentically, professionally, and consistently.
The worst mistake? Marketing your business as what you wish it were rather than what it truly is. That only leads to disappointment.
Think of it like dating.
If you show up as your authentic self—highlighting your best qualities while being honest about your weaknesses—you’ll build stronger, longer-lasting connections. But if you just say what you think the other person wants to hear, you’re setting yourself up for failure.
I can help businesses, personal brands, creative projects - ANYONE - do exactly that.
If you're interested in finding more out about this - just reach out!
